Overview

EDG / Woolworths engaged us to design an in-store digital experience that empowered customer service reps to confidently assist shoppers with wine recommendations. We developed a guided solution that walked sales associates through a curated set of questions, resulting in personalized wine pairings tailored to each customer’s needs. This UX flow allowed staff to demonstrate sommelier-level expertise, elevating the brand’s reputation for product knowledge and enhancing the overall shopping experience.

Overview

EDG / Woolworths engaged us to design an in-store digital experience that empowered customer service reps to confidently assist shoppers with wine recommendations. We developed a guided solution that walked sales associates through a curated set of questions, resulting in personalized wine pairings tailored to each customer’s needs. This UX flow allowed staff to demonstrate sommelier-level expertise, elevating the brand’s reputation for product knowledge and enhancing the overall shopping experience.