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Case Study
Product Design
For Rivals, I led a full-scale redesign of a legacy sports media platform that needed clarity, structure, and stronger user engagement. I worked across strategy, UX, and visual design to deliver a modern, scalable system used across hundreds of school-specific sites. This case study shows how I translated business goals and user needs into a modular design framework that improved readability, increased ad revenue, and re-centered the experience around passionate sports communities.
Key Takeaways
- Defined a focused product narrative that shaped every design decision
- Built a flexible component system that scaled across multiple sites
- Improved content hierarchy and layout to support both quick stats and long-form reading
- Validated core flows through rapid prototyping and iterative testing
- Delivered a modern design system that increased consistency and reduced visual noise
Tools Used
Figma, Figma Sheets, Figjam
VIEW CASE STUDY
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Case Study
Brand Identity in Digital Products
I led the visual overhaul of Rivals by translating a redefined brand identity into a scalable digital system. The goal was to bring grit, energy, and modernity to a platform used by passionate sports communities across hundreds of sub-sites. I delivered a unified design language that balanced expressive brand elements with structure and clarity, giving the experience a stronger voice without compromising usability.
Key Takeaways
- Established a flexible visual system that could adapt to multiple color constraints
- Developed icon sets, secondary marks, and typographic treatments rooted in sports culture
- Applied texture, contrast, and dark mode styling to add personality and hierarchy
- Created brand extension patterns that maintained consistency across dozens of team-specific variants
- Strengthened the visual identity while supporting monetization and content flexibility
Tools Used
Figma, Adobe Creative Suite
VIEW CASE STUDY
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Case Study
AI - Integrated Workflow
This case study highlights how I use AI to sharpen strategy, speed up delivery, and elevate creative output. By integrating AI across research, ideation, and testing, I turned what used to be slow, manual steps into a smarter workflow that supports fast, informed decision-making. AI helps me identify insights, simulate feedback, and refine direction while keeping human design judgment at the center of every choice.
Key Takeaways
- Use AI at the start of projects to clarify briefs and uncover opportunities
- Simulate user testing to validate direction early
- Generate insights quickly through AI-assisted analysis and synthesis
- Keep creative control by reviewing and refining AI output
- Build workflows that enhance productivity without sacrificing craft
Tools Used
ChatGPT, Figma Make, Loveable
VIEW CASE STUDY
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ryan@madecollective.co
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LET'S MEET
→
Case Study
Product Design
For Rivals, I led a full-scale redesign of a legacy sports media platform that needed clarity, structure, and stronger user engagement. I worked across strategy, UX, and visual design to deliver a modern, scalable system used across hundreds of school-specific sites. This case study shows how I translated business goals and user needs into a modular design framework that improved readability, increased ad revenue, and re-centered the experience around passionate sports communities.
Key Takeaways
- Defined a focused product narrative that shaped every design decision
- Built a flexible component system that scaled across multiple sites
- Improved content hierarchy and layout to support both quick stats and long-form reading
- Validated core flows through rapid prototyping and iterative testing
- Delivered a modern design system that increased consistency and reduced visual noise
Tools Used
Figma, Figma Sheets, Figjam
VIEW CASE STUDY
→
Case Study
Brand Identity in Digital Products
I led the visual overhaul of Rivals by translating a redefined brand identity into a scalable digital system. The goal was to bring grit, energy, and modernity to a platform used by passionate sports communities across hundreds of sub-sites. I delivered a unified design language that balanced expressive brand elements with structure and clarity, giving the experience a stronger voice without compromising usability.
Key Takeaways
- Established a flexible visual system that could adapt to multiple color constraints
- Developed icon sets, secondary marks, and typographic treatments rooted in sports culture
- Applied texture, contrast, and dark mode styling to add personality and hierarchy
- Created brand extension patterns that maintained consistency across dozens of team-specific variants
- Strengthened the visual identity while supporting monetization and content flexibility
Tools Used
Figma, Adobe Creative Suite
VIEW CASE STUDY
→
Case Study
AI - Integrated Workflow
This case study highlights how I use AI to sharpen strategy, speed up delivery, and elevate creative output. By integrating AI across research, ideation, and testing, I turned what used to be slow, manual steps into a smarter workflow that supports fast, informed decision-making. AI helps me identify insights, simulate feedback, and refine direction while keeping human design judgment at the center of every choice.
Key Takeaways
- Use AI at the start of projects to clarify briefs and uncover opportunities
- Simulate user testing to validate direction early
- Generate insights quickly through AI-assisted analysis and synthesis
- Keep creative control by reviewing and refining AI output
- Build workflows that enhance productivity without sacrificing craft
Tools Used
ChatGPT, Figma Make, Loveable
VIEW CASE STUDY
→
Work
Home
Product Design Case Study
Visual Design Case Study
Work
Other
VIEW FULL SKILLSET LIST
→
GET IN TOUCH
Bookings
CONTACT
ryan@madecollective.co
SOCIAL
Home
Case Studies
Work
Other
LET'S MEET
Case Study
Product Design
For Rivals, I led a full-scale redesign of a legacy sports media platform that needed clarity, structure, and stronger user engagement. I worked across strategy, UX, and visual design to deliver a modern, scalable system used across hundreds of school-specific sites. This case study shows how I translated business goals and user needs into a modular design framework that improved readability, increased ad revenue, and re-centered the experience around passionate sports communities.
Key Takeaways
- Defined a focused product narrative that shaped every design decision
- Built a flexible component system that scaled across multiple sites
- Improved content hierarchy and layout to support both quick stats and long-form reading
- Validated core flows through rapid prototyping and iterative testing
- Delivered a modern design system that increased consistency and reduced visual noise
Tools Used
Figma, Figma Sheets, Figjam
VIEW CASE STUDY
→
Case Study
Brand Identity in Digital Products
I led the visual overhaul of Rivals by translating a redefined brand identity into a scalable digital system. The goal was to bring grit, energy, and modernity to a platform used by passionate sports communities across hundreds of sub-sites. I delivered a unified design language that balanced expressive brand elements with structure and clarity, giving the experience a stronger voice without compromising usability.
Key Takeaways
- Established a flexible visual system that could adapt to multiple color constraints
- Developed icon sets, secondary marks, and typographic treatments rooted in sports culture
- Applied texture, contrast, and dark mode styling to add personality and hierarchy
- Created brand extension patterns that maintained consistency across dozens of team-specific variants
- Strengthened the visual identity while supporting monetization and content flexibility
Tools Used
Figma, Adobe Creative Suite
VIEW CASE STUDY
→
Case Study
AI - Integrated Workflow
This case study highlights how I use AI to sharpen strategy, speed up delivery, and elevate creative output. By integrating AI across research, ideation, and testing, I turned what used to be slow, manual steps into a smarter workflow that supports fast, informed decision-making. AI helps me identify insights, simulate feedback, and refine direction while keeping human design judgment at the center of every choice.
Key Takeaways
- Use AI at the start of projects to clarify briefs and uncover opportunities
- Simulate user testing to validate direction early
- Generate insights quickly through AI-assisted analysis and synthesis
- Keep creative control by reviewing and refining AI output
- Build workflows that enhance productivity without sacrificing craft
Tools Used
ChatGPT, Figma Make, Loveable
VIEW CASE STUDY
→
Work
Home
Product Design Case Study
Visual Design Case Study
Work
Other
VIEW FULL SKILLSET LIST
→
GET IN TOUCH
Bookings
CONTACT
ryan@madecollective.co
SOCIAL
Home
Case Studies
Work
Other
LET'S MEET
Case Study
Product Design
For Rivals, I led a full-scale redesign of a legacy sports media platform that needed clarity, structure, and stronger user engagement. I worked across strategy, UX, and visual design to deliver a modern, scalable system used across hundreds of school-specific sites. This case study shows how I translated business goals and user needs into a modular design framework that improved readability, increased ad revenue, and re-centered the experience around passionate sports communities.
Key Takeaways
- Defined a focused product narrative that shaped every design decision
- Built a flexible component system that scaled across multiple sites
- Improved content hierarchy and layout to support both quick stats and long-form reading
- Validated core flows through rapid prototyping and iterative testing
- Delivered a modern design system that increased consistency and reduced visual noise
Tools Used
Figma, Figma Sheets, Figjam
VIEW CASE STUDY
→
Case Study
Brand Identity in Digital Products
I led the visual overhaul of Rivals by translating a redefined brand identity into a scalable digital system. The goal was to bring grit, energy, and modernity to a platform used by passionate sports communities across hundreds of sub-sites. I delivered a unified design language that balanced expressive brand elements with structure and clarity, giving the experience a stronger voice without compromising usability.
Key Takeaways
- Established a flexible visual system that could adapt to multiple color constraints
- Developed icon sets, secondary marks, and typographic treatments rooted in sports culture
- Applied texture, contrast, and dark mode styling to add personality and hierarchy
- Created brand extension patterns that maintained consistency across dozens of team-specific variants
- Strengthened the visual identity while supporting monetization and content flexibility
Tools Used
Figma, Adobe Creative Suite
VIEW CASE STUDY
→
Case Study
AI - Integrated Workflow
This case study highlights how I use AI to sharpen strategy, speed up delivery, and elevate creative output. By integrating AI across research, ideation, and testing, I turned what used to be slow, manual steps into a smarter workflow that supports fast, informed decision-making. AI helps me identify insights, simulate feedback, and refine direction while keeping human design judgment at the center of every choice.
Key Takeaways
- Use AI at the start of projects to clarify briefs and uncover opportunities
- Simulate user testing to validate direction early
- Generate insights quickly through AI-assisted analysis and synthesis
- Keep creative control by reviewing and refining AI output
- Build workflows that enhance productivity without sacrificing craft
Tools Used
ChatGPT, Figma Make, Loveable
VIEW CASE STUDY
→
Work
Home
Product Design Case Study
Visual Design Case Study
Work
Other
VIEW FULL SKILLSET LIST
→
GET IN TOUCH
Bookings
CONTACT
ryan@madecollective.co
SOCIAL
